iPiata digitises traditional Romanian agri-food markets, giving producers access to a national market without the costs and logistics of a physical stall.
| Traditional Market | iPiata | |
|---|---|---|
| Geographic reach | Local (market radius) | National |
| Operating hours | 3–5 days/week | 24/7 |
| Participation cost | Daily stall fee | Commission on sale |
| Stock management | Manual, on paper | Digital, real-time |
| Reviews and ratings | None | Integrated system |
